The Frost & Sullivan Best Practices Programme honours organisations for industry excellence over the last year. The Competitive Strategy Leadership category recognises a company whose competitive strategy, amongst other things, has yielded significant gains in market share during the award period.
Bitzer, for its success in implementing a series of creative growth strategies to expand its share in the European refrigeration compressor market, won the award. Frost & Sullivan acknowledged that Bitzer had addressed a variety of challenges in the current compressor market “while constantly aiming for leadership in technological innovation, product range expansion and provision of customer service excellence.”
Bitzer UK’s Managing Director Christof Senk commented: “We are delighted to accept this Award on behalf of all BITZER employees in Europe. Everyone has made a major contribution to our continued growth and success.”