The programme starts with applying the personal branding techniques used by icons such as Taylor Swift and Lionel Messi enabling leaders to identify and express their own distinctive brand of leadership. Delegates also access one on one support from a leadership coach and image consultant to enable them to unleash their potential and express their true leadership identity.
Lisa Gillespie, Head of Learning and Development services at Make UK said: “In the current business climate, there’s never been a more crucial time for bold and strong leadership in organisations. Many people think personal branding is for celebrities. It’s not. Your personal leadership brand plays a huge role in your career progression and success. We’re helping leaders and aspiring leaders to bring their boldest self to the forefront so that they can quickly achieve even more, with greater impact and clarity.”
Building your Brand of Leadership will take place at various locations across the UK starting in April. It can also be tailored for in-house leadership teams or delivered on a one to one basis for busy executives.