The site introduces several features which enable visitors to find the products they need more efficiently and to be more confident with their purchasing decisions. The new features include improved navigation which categorises products by industry, hazard, type and brand; a more powerful search which allows visitors to search across all countries and regions through a unified product portfolio; more detailed product information and additional documentation to accompany products, including technical product certifications and relevant regulations; a country selector tool which allows visitors to identify which country or regional site they would like to view.
Additional features will be released as the site continues to evolve. In the coming months, the ‘My Sperian’ section will provide timely, segmented e-mail communications to registered users with industry news and product updates, along with sponsored content focusing on current industry topics.
“Sperian.com has been designed to serve our customers with efficiency. Thanks to its enhanced product information and new navigation, our visitors can easily browse our complete product range and find their solution quickly. Sperian.com is the place to go to find relevant and detailed information about Sperian’s PPE all in one place”, said Paolo Randazzo, Vice President Marketing and Communication for Europe, Middle-East and Africa.