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Dior

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The Christmas shopfront at Dior’s flagship on Avenue Montaigne has become a seasonal fixture in Paris, drawing hundreds of thousands of visitors each winter. Behind last year’s fairytale display of miniature Eiffel Towers, moving stars and floating handbags lay a less visible challenge: how to engineer motion that would work reliably through weeks of cold, damp weather without maintenance.

The Christmas shopfront at Dior’s flagship on Avenue Montaigne has become a seasonal fixture in Paris, drawing hundreds of thousands of visitors each winter. Behind last year’s fairytale display of miniature Eiffel Towers, moving stars and floating handbags lay a less visible challenge: how to engineer motion that would work reliably through weeks of cold, damp weather without maintenance.

Robotics & Motion

Dior and igus sleigh Christmas with motion plastics shopfront magic

December 24, 2025

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