Rockwell Automation will unveil a range of new industrial automation and digital transformation technologies at this year’s SPS trade fair in Nuremberg, Germany, from 25th to 27th November. Rockwell Automation will unveil a range of new industrial automation and digital transformation technologies at this year’s SPS trade fair in Nuremberg, Germany, from 25th to 27th November.

Rockwell Automation to showcase AI and digital twin technologies at SPS 2025

Rockwell Automation will unveil a range of new industrial automation and digital transformation technologies at this year’s SPS trade fair in Nuremberg, Germany, from 25th to 27th November.

Under the banner “Creating the Future of Industrial Operations,” the Milwaukee-based group plans to demonstrate how manufacturers can integrate design, operation, and maintenance more seamlessly to improve efficiency and resilience.

“Across the DACH region, manufacturers are rapidly embracing smart technologies to stay competitive,” said Vincenzo Monaco, Managing Director for DACH at Rockwell Automation. “At SPS 2025, we’ll show how digital twins, AI-powered operations, and next-generation I/O platforms are enabling faster, smarter, and more resilient machine design.”

Among the new technologies on display will be the ControlLogix 5590 programmable logic controller (PLC), designed to unify control across increasingly complex production environments. The system aims to help manufacturers scale operations securely while improving integration across factory systems.

Rockwell will also present PointMax I/O, a modular and reconfigurable input/output platform built to support flexible system architectures in modern industrial settings.

The company’s FactoryTalk Analytics LogixAI software will feature prominently, offering manufacturers tools to apply machine learning concepts to production monitoring. The software analyses process data in real time to predict quality issues and protect process integrity.

Another focus will be the Emulate3D digital twin platform, which allows engineers to create and test virtual models of machines and control systems before physical implementation. Rockwell says the technology can shorten development cycles and reduce project risk.